Accelerating Worthwhile Ideas

Collaborative Entrepreneurial Innovation

Organisations We Work With

Who Are We?

We are a worthwhile idea validation company.

We find and validate new and worthwhile ideas through collaborative, entrepreneurial innovation for businesses and government.

We provide the entrepreneurial startup founder mindset and agility to corporations and governments.

We connect the unobvious dots…

We are 11point2 because 11.2 km/s is the Escape Velocity for an object to escape from the earth’s gravitational influence.

It reflects our relentless focus on understanding if an idea put on the launch pad will succeed.

Find and rapidly validate ideas
Uncover genuine innovation that would otherwise have been left undiscovered
Adopt entrepreneurial mindset and agility within the corporate environment.
Outsource failure.

Our Process

Fuel

Lots of Ideas

Ignite

A Few Ideas

Test Flight

Assemble

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Lots of ideas

Fuel

Generating worthwhile ideas that solve significant problems, can be validated effectively, and align to the strategy and assets of client.

Identify key players
Estimate market size
Define problem space
Find worthwhile ideas to solve specific problems
Quickly build mock-ups to show the art of the possible

A Few Ideas

Ignite

A deep dive into a selected idea space to understand if there is a specific worthwhile idea to build and test.

Understand end customer pain points
Validate the commercial opportunity
Identify tech stack and tech partners
Forecast future of industry
Ensure that there is capacity to move forward

Assemble

Test Flight

Determine if a worthwhile idea could reach escape velocity (achieve material benefits to the client) through an MVP/prototype and market engagement.

Architect prototype to test key assumptions
Build and test prototype solution
Gain social licence and goodwill
Identify future collaborators and end customers / users

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